iPolitics
The read all about “it” concept appeared online in the “about us” space of the iPOLITICS.ca site and is a significant first step in a reader-to-subscriber conversion experience. Brand development In concert with a major web site redesign, and inspired by the personalities and vision of iPolitics, LADC redesigned the brand image, site masthead and collateral materials to signal the distinctive nature and independent perspective of iPolitics reporting and opinion.
Branding, Motion Graphics, Copywriting