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Wings to fly

Skyservice started as a Fixed Base Operation (FBO) serving the needs of business aviation travelers and grew to become one of Canada’s leading aerospace services organization. The Skyservice offering included leading business aviation services in Montreal, Toronto and Calgary, airline services to the leisure charter industry, and air ambulance services to leading travel-health-insurance companies. For LADC, projecting the entrepreneurial verve and customer-first attitude of Skyservice was the key to synergizing the three main business units. Strategic positioning, logo development, brand identity, advertising, direct mail and trade show support all played a role in articulating this remarkable story.