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Read all about it

iPOLITICS is among Canada’s leading online political news sources, bring immediate, penetrating coverage of politics and policy to it’s readers.

LADC developed this concept and lively animation to deliver a compelling message about the significance of politics and the position of iPOLITICS at the center of Canadian political coverage.

The read all about “it” concept appears online in the “about us” space of the iPOLITICS.ca site and is a significant first step in a reader-to-subscriber conversion experience.


Brand development

In concert with a major web site redesign, and inspired by the personalities and vision of iPolitics, LADC redesigned the brand image, site masthead and collateral materials to signal the distinctive nature and independent perspective of iPolitics reporting and opinion.



New Brand