To respond to today’s competitive commercial aircraft environment, aging aircraft fleets and buying cycle issues, Bombardier Commercial Aircraft consolidated its customer support efforts into a new, more visible single identity. ”I Fly Bombardier” articulated the shared pride both operator and Bombardier Customer Services employee feel every day of operation.
3 Priorities. One Mission
To launch the Bombardier Commercial Aircraft Customer Services entity, Bombardier introduced strategic initiatives based on three critical areas of focus. LADC highlighted those areas by creating three easy to identify “priorities” under a single visual platform. To communicate its many innovations, introduce new services and re-introduce existing ones, the approach was applied across the spectrum of customer and employee touch points including trade advertising, operator conferences, employee events, trade show initiatives, websites, and, shown here, the “Priorities” newsletter.