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Feel it

D-BOX motion theater obliterates the wall between fantasy and reality. Actuators within the D-BOX chair are programmed to each on-screen action meaning viewers actually feel the rush of flight, the bumps in the road, the pulse of ocean waves – all the motions of the action onscreen are brought to life as never before.

As a leader in the motion theater industry, D-BOX turned to LADC to articulate this extraordinary offering. LADC repositioned the brand focus from “product” to “user experience.” Feel the Film and its unique visual landscape became the central messaging in market promotions including website, trade show and in-store display as well as consumer and trade magazine advertising.

The effort helped trigger a renewed interest in the D-BOX motion theater experience, resulting in technology agreements with Fox Entertainment Group among others.