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Sky is the limit

AirSprint is Canada’s leading private aviation company. It contracted LADC to develop a new corporate identity as well as primary marketing materials and positioning.

To re-position the brand, LADC noted the differences between the well-established US market for business aviation and fractional ownership and the uniquely Canadian user sentiment. The quintessential Canadian nature of AirSprint finds its voice in this highly successful brand landscape which was to become the roadmap for all company marketing initiatives including brochure, sales kits, website and sales event environments.